Abstract:
Objective To compare the effects of long vs. short video modes on health education during pregnancy, so as to explore effective new ways of maternal and child health communication in the new media era.
Methods Pregnant women who registered at Chengdu Women's and Children's Central Hospital from April to December 2021 were recruited. They were divided into long and short video groups. The 2 groups received videos of maternal and infant health related knowledge from six sectors with a duration < 4 and 4－10 minutes respectively. Except for the length of these videos, the content, production personnel, and broadcast platform of the six sectors provided to the two groups were identical. Before and after watching videos, questionnaire were used to investigate their awareness of maternal and infant health related information.
Results Totally 240 out of 1 866 women in short video group (12.86%), while 183 out of 1 545 women (11.84%) in long video group watched complete video, no significant difference was found between 2 groups (P > 0.05). Compared with short video group, the scores of the long video group before and after watching videos were significant higher in terms of pregnancy nutrition and weight management, option and reaction to delivery mode, and breast feeding (all P < 0.05). After watching videos, the average score of the short video group increased by 13 points, while that of the long video group increased by 20 points (P < 0.05).
Conclusion The health education model of video delivery based on cloud platform is effective in health education during pregnancy. Long video is better than short video in improving systematic achievement of maternal and child health knowledge. The health education method of video transmission can be applied to other health education for pregnant women.
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