Intervention study on improving the reading volume of popular science works on WeChat public account in maternal and child health care hospital

Objective To analyze the case of improving reading volume of popular science works on WeChat public account in Hunan provincial maternal and child health(MCH) hospital, so as to provide evidence for other hospitals.

Methods 180 popular science works were used as study subjects. 88 works on WeChat subscription account from January to June 2021 were regarded as pre-intervention group, and 92 works from September to December 2021 were served as post-intervention group. The current situation and existing problems of low reading volume of popular science works in pre-intervention group were investigated and analyzed. Targeted intervention measures were developed and the implemented, and the effects of intervention were evaluated.

Results After the intervention, the average reading volume of a single popular science article in the post-intervention group increased by 105.99%, the amount of reading of a single article exceeded 10 000 increased by 12, and the average reading volume of the top 50 articles was 11 059.

Conclusion The goal of improving the reading volume of popular science works on WeChat public account can be achieved by implementing quality improvement activities, tracking problems, analyzing causes, formulating and implementing targeted intervention strategies.